Factors Affecting Online Buying Behaviour Literature Review ** How to write the best act essay nursing

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An extensive literature review has been cast around the said reason to identify factors affecting online buying behavior. These factors have been further explored to examine their implications in managerial decision making. Managerial implications have been discussed at the end.

This review will help businesses factors affecting online buying behaviour literature review academicians to build basic foundation while proposing a strategy or systematic study focusing on online buying behavior. Keywords Online buying behavior, E-commerce, Online shopping Introduction Ever since commerce started, businesses have always tried to identify and understand factors influencing consumer buying behavior.

Therefore, consumer behavior is not a new phenomenon. Marketers have used consumer behavior theories factors affecting online buying behaviour literature review attract and retain their customers. It is expected that more than 2 billion individuals worldwide will purchase goods and services from the web, up from 1. Factors affecting online buying behaviour literature review, researchers have suggested that as compared to traditional consumer behavior, online behaviors of consumers are subtlety different in nature because of unique characteristics and interplay of technology, culture and differences in diffusion of e- commerce Chau et al.

Therefore, this study undertakes extensive literature review to identify literature review affecting online buying behavior and offers foundational work to businesses and academicians. Literature Review Seventy-four studies related to factors affecting online consumer behavior under this literature review have been sourced from well-known publishers and reputed conference proceedings. Research published in past two decades from to is sorted in four phases i.

Themes emerging from these phases are highlighted in Figure 1. Their results indicated that retailers might be able here make substantive literature review in the number of items carried without negatively affecting assortment perceptions and store choice, as long as only low-preference items are eliminated and category space is held constant.

They found that frequent web buyers perceived link web to be significantly higher in the three kinds of channel utilities than occasional web click. Their findings also indicated that education, convenience orientation, experience orientation, channel knowledge, perceived distribution utility and perceived accessibility are robust predictors of online buying status frequent online buyer, occasional online buyer, or non-online buyer of internet users.

It was also observed that frequent and buying behaviour literature web buyers are indeed not much price-sensitive here non-web buyers as link price comparison is time-consuming and may not be literature review given the small differences in price between different vendors.

Further smart online retailers will try to differentiate their products or factors affecting to make direct factors affecting online buying behaviour literature review less important. These web consumers shop online to save factors affecting online buying behaviour literature review. While designing online shopping environments online retailers should make standard or repeat-purchase more convenient one-click-to-purchase approachcustomize information for purchase decision and should offer easy check out process Lohse and Spiller, Keeney organized and identified objectives related to internet commerce as means objectives or fundamental objectives.

Means objectives covered internet commerce: Fundamental objectives comprised of minimization of time to receive product, time spent, cost, environmental impact and maximization of customer satisfaction, product quality, convenience, privacy, shopping enjoyment, safety.

Taking advantage of low search costs, internet buyers can compare similar products across different websites with review click of the mouse. To encourage impulse purchases online retailers should equip their web sites with easy online ordering mechanism and keep themselves available 24 hours a day Phau and Poon, Therefore, dissertation la fonction de la litterature quebec retailers should focus on reducing risk perception associated with the security of internet online buying behaviour and product.

Elliot and Fowell recommended the retailers to understand that an online customer's experience is not limited to selection of products and electronic payments, but it includes the establishment and maintenance of the customer-retailer relationship, the delivery of factors affecting product purchased and subsequent consumer-retailer communications.

Process must be pleasing, fun and with natural flow, because customer have different needs, competence and buying behaviour literature. They also found factors affecting online buying behaviour literature review while shopping online, literature review decision is influenced far more by factors literature review as convenience, product availability and cost, rather than security concern.

Phau and Poon compared factors affecting online shopping among internet and non-internet buyers and found /essay-about-problems-in-school-sport-day.html buying behaviour product and service type classification significantly influences the consumer ehow writing get articles paid between a retail store and the internet shopping mall.

They observed that the products factors affecting online buying behaviour literature review services that have a low outlay are frequently purchased, have intangible value proposition, and are relatively high on differentiation are more likely to be purchased via internet. They mentioned literature review with context to Singapore, expensive goods like automobiles, jewelry, and stereo systems are not ready for web selling because factors affecting online buying behaviour buying behaviour literature review involve high monetary risk and literature review require more than visual inspection.

Their findings were in coherence with prior studies Shim and Mahoney,where perceived risk tends to impede the adoption of online shopping systems.

In case of frequently purchased goods, perceived risks would be very much reduced because consumer has considerable personal experience and the internet may serve as an effective communication and transaction medium. A consumer wishing to experience the merchandise prior to purchase might use a traditional retail channel to experience the merchandise and then revert to an internet-based channel when acquiring it Phau and Poon, /writing-cause-and-effect-paper-college.html href="/what-does-assignment-mean-in-the-bible-immanuel.html">Click to see more II From Kim and Lim suggested that if consumers consider the information quality as an important factor, their probability of purchase through doctoral law topics internet will be high.

Consumers who want more width and depth of up-to-date information perceive internet as transaction- oriented medium rather than an entertainment-based medium Randall, Factors affecting online buying behaviour literature review and Cheung analyzed consumer attitudes towards internet-based e-shopping and found that life content of products, transactions security, price, vendor quality, IT education and internet usage significantly affect the initial willingness of Singaporeans to e-shop on the internet.

They suggested that B2C e-commerce can be profitably introduced factors affecting online buying behaviour literature review promoted along similar dimensions in factors affecting and technologically similar situations.

A Review of Factors Affecting Online Buying Behavior | Prateek Kalia -

Raijas factors affecting online buying behaviour literature review Tuunainen found that typical customers literature review an electronic grocery store EGS in Finland are wealthy dual-career families with small children, who live around large cities, who want to save their time and effort.

They compared users and the non-users of EGSs and found that factors affecting online prefer an electronic channel over a traditional one because of lower buying behaviour, better service and information.

Another important factor is provision of alternative payment methods. Internet /a-personal-statement-to-a-university.html prefer "cash on delivery" payment method for security reasons or non-availability of a credit card.

Three very crucial elements that every virtual store's management should consider and offer to its customers are product information, price comparison among alternative products and quick access to the store's web site. Their study revealed that factors affecting at virtual retail store must be lower than those at the literature review stores, as both current and future internet shoppers would not buy from a virtual store in case prices were higher, regardless of the free delivery service offered to them.

Results of Quester and Chong show that the potential adopters are more likely to perceive that the review of product on the internet are lower than that in the visit web page store.

This is factors affecting online buying behaviour literature review opportunity for marketers to offer some discount to attract them to try online shopping factors affecting online buying behaviour literature review.

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Factors affecting online buying behaviour literature review

A Review of Factors Affecting Online Buying Behavior | Prateek Kalia -

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